Five main points of water park management (water park scenic area planning)
- Nov 28, 2018 -

1. Establish a distinctive brand mark.

Just like a commodity, if you want to impress a customer, you must give him a strong reason to buy it. Buy it and let them feel that "not buying can't be, you can't." Try to make your brand interests more "killing", because only in this way, you can "kill a bloody way" in the army.

2. Create a unique theme.

The water park project buildings, water park facilities, landscapes, guiding signs systems, performances, events, costumes, merchandise, etc., all need to be related to the theme to be conveyed, all elements are to serve the theme. For example, Hengdian Film and Television City Dream Valley Water World, with the theme of film and television culture, film and television culture and water upstream play projects, the theme of the project is positioned in the Nile River Water City (Spirit of Legends). In order to show the theme in all aspects, the project combines the Nile River scene with the stories and scenes in the “Spirit of the Ghosts” in the landscape and architectural style, and expresses the theme through the magnificent and magnificent ancient Egyptian architecture. In addition, in the planning of the water park project, it is also suitable for local conditions, making full use of the original terrain and old buildings, houses, and ponds for the theme culture packaging.

3. Innovation based on time.

Grasp the dynamics of tourists' needs, grasp the satisfaction of tourists and the elements of value evaluation in time, and find the key points of innovation and development. The water park should grasp the dynamic changes of the tourists' demand according to the analysis of relevant information, so as to innovate products, update the water park equipment, and win the customer revisit rate.

4. Reasonable management.

The management of the water park can be positioned in two important ways.

1. To win by service, in any case, to protect the safety of tourists is the most important. During the holiday season, due to the congestion caused by the increase in passenger traffic, the staff can take measures such as restricting the number of people entering the park and moving the tourists to ensure the safety of the tourists in order to ensure that the tourists enjoy the service standards they deserve. In some thrilling and exciting parks, large-scale water recreation facilities, relevant safety tips appear, and special services are provided for tourists with special needs.

2. Flexible pricing. 

The price strategy of a water park generally includes a single fare, high quality and high price, low ticket multi-service and low-cost strategy. A single fare is a price strategy commonly used in theme parks where facilities and services are lacking and activities are relatively simple. For high-investment, comprehensive, high-tech theme water parks, high-quality and high-price strategies are generally adopted; low-ticket multi-service strategies are future comprehensive theme parks. The pricing trend, which emphasizes that theme parks should attract visitors with low tickets and increase profits with related services; cheap strategies are suitable for theme parks near resorts.

5. Well-planned marketing promotion.

The marketing of water parks is spent on traditional media such as television, radio, newspapers, and window displays, supplemented by diversified marketing methods. For example, Changlong Water Park has received a lot of good results by broadcasting advertisements for parent-child games on the subway TV media; using the Internet to establish a website for water parks, using corporate culture as a means of commercial propaganda; and brand enterprises with high cultural influence Joint promotion and activities... Diversified marketing strategies not only greatly enhance the visibility of the water park, but also bring a lot of customers and money.


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