Selection of water park development mode in tourist attractions
- Oct 22, 2018 -

1. Development mode selection from the perspective of operational mode

From the perspective of operation mode, there are two options for independently operating a single water park and a non-independent operation type water park. Relatively speaking, the independent operation of the single water park is more suitable for large-scale tourist attractions with multi-projects, such as tourism complexes and large resorts. As one of the core projects of the tourist scenic spot, the water park has a relatively large scale, and the products and water amusement facilities are more self-contained and can be operated independently. The non-independent operation supporting water park is suitable for pass-type small and medium-sized tourist scenic spots, amusement parks, thematic theme parks (such as Ocean World), resort hotels, real estate communities, etc. The water parks do not have to operate independently and are only used as supporting projects.

2. Development mode selection from the perspective of cultural content and landscape features

From the perspective of cultural content and landscape features, there are two types of theme water parks and non-theme water parks (traditional water parks). The theme water park is an advanced form of water park development. It is based on water, based on a specific cultural theme, combined with equipment, landscape, and activities using science and technology and means to form the theme of the playground scene and activities, a variety of a modern playground with water recreation activities, leisure elements and service facilities. Compared with the traditional water park, the difference between the two is mainly reflected in whether the theme culture is embedded and operated in terms of landscape, equipment and operation. The key to the investment in the theme water park is to grasp the relationship with the tourist attractions, especially in the selection of sites and interaction with the scenic spots. The combination of themes and creative activities, creative landscapes, and flexible marketing strategies is the key to the success of the theme water park.

3. Select water amusement equipment according to investment situation

In the selection of water amusement equipment, domestic manufacturers and foreign imported equipment can be selected. The quality of domestic or imported water amusement equipment is almost the same. Foreign imported equipment manufacturers have certain advantages in new product research and development, and domestic water amusement equipment has great advantages in construction design, price, engineering, construction period and after-sales service. The choice of domestic or imported equipment is mainly determined flexibly according to the investment scale, investment objectives, market environment, construction period and investment ability.